Facebook “may” budget off their 30% royalty for non-game apps
This is great news for companies like theComplete.me that are moving away from subscription fees for online dating and instead embracing micro-transactions.
There was a little gem that we almost missed yesterday in Facebook’s amended IPO filing. But it looks like Facebook acknowledged that it may have to move away from a 30 percent revenue share with app developers if it expands Credits, its virtual currency, and payments beyond gaming.
If Facebook cuts its 30 percent revenue share for music or media apps, the choice will set it apart from other platforms. Right now, Facebook, Apple, Amazon and Google are all warring with each other to become predominant vendors of digital content on the web and on mobile.
So here’s a reminder of what everyone is doing: Apple does a flat 30 percent revenue share for iOS. Google does a 30 percent revenue share for Android, but a 5 percent revenue share for games on Google+. Amazon has an unusual arrangement where it controls app pricing and it either keeps 30 percent of what it sells the app for or 80 percent of what the developer intended to sell it for (whichever is lower).
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